Bisleri International Launches Multilingual Comic Book at Chinar Book Festival 2026

Srinagar, Jammu and Kashmir, India (NewsVoir) • Titled “Chhota Bheem & Vidya – Big Green Mission”, the comic book inspires children to be environmentally responsible • 20,000 English and Urdu copies of the comic book were distributed across Jammu & Kashmir Bisleri International, in collaboration with the National Book Trust (NBT), Ministry of Education, Government of India officially launched the comic book “Chhota Bheem & Vidya – Big Green Mission” at the Chinar Book Festival 2026 held at the Sher-i-Kashmir International Conference Centre (SKICC) in Srinagar, Jammu & Kashmir. The launch is part of Bottles for Change, Bisleri International’s flagship initiative for plastic-waste recycling and responsible waste management. Available in 48 languages, including all 22 scheduled Indian languages, the comic book aims to inspire environmental responsibility among children. As part of the launch, 20,000 English and Urdu copies of the book were distributed in schools across the state. The event was graced by Dr. Amit Wanchoo, Chief Convenor, Chinar Book Festival 2026; Shri Waseem Raja, JKAS, Joint Director, Tourism Department, J&K; Shri Pirzada Farooq Ahmed Shah, MLA – Gulmarg, J&K; Shri Mr. Anshul Garg, IAS, Divisional Commissioner, Kashmir; Smt. Shobha Kapoor, Senior Lead – Partnerships & Communications along with Mr. K. Ganesh, Director – Sustainability & Corporate Affairs, Bisleri International. On the occasion, Dr. Angelo George, CEO, Bisleri International Pvt. Ltd. said, “At Bisleri, we believe that creating a more sustainable future begins with inspiring the next generation. Through our collaboration with the National Book Trust under our ‘Bisleri Greener Promise’ initiative, we are using the power of storytelling to make environmental responsibility engaging, relatable, and accessible for children across India. We hope ‘Chhota Bheem & Vidya – Big Green Mission’ inspires young readers to embrace simple, everyday actions that can make a meaningful difference for the planet.” Mr. Yuvraj Malik, Director, National Book Trust, India, said, “Comic books are a powerful tool to engage young readers. Chhota Bheem & Vidya – Big Green Mission uses popular, relatable characters to encourage children to adopt simple, sustainable habits and understand how everyday actions make a difference. Our continued association with Bisleri International educates and inspires young minds with an aim to nurture a generation of informed and responsible citizens.” To encourage children to embrace reading, physical activity and environmental responsibility, a 5K Reading Marathon, “Together We Read, Together We Lead” was held on 25 July 2026 along Dal Lake. The Honorable Lieutenant Governor of Jammu & Kashmir, Shri Manoj Sinha flagged off the marathon. Organized as part of the week-long Chinar Book Festival, the marathon brought together thousands of school children from across Jammu & Kashmir. The event attempted to set a record in the India Book of Records (IBR) and Asia Book